BRIEF
Re-brand all 750 Abbey branches in 6 months following takeover by Spanish financial services group Santander.
CHALLENGES FACING OUR CLIENT
Change fatigue (2nd re-brand programme in 18 months)
Demanding timeframe
Limited resources
Pressure on capital budgets
Expectations of new owner
Hostile local planning authorities following previous sign programme
WHERE DID WE DELIVER ABOVE EXPECTATIONS ?
All premises re-branded inside deadline
Avoided branch closure and disruption to customers
Delivered project significantly under budget
Removed day-to-day headache from Abbey management
WHAT CREATIVE ELEMENTS DID WE CONTRIBUTE ?
Re-brand all 750 Abbey branches in 6 months following takeover by Spanish financial services group Santander.
CHALLENGES FACING OUR CLIENT
Change fatigue (2nd re-brand programme in 18 months)
Demanding timeframe
Limited resources
Pressure on capital budgets
Expectations of new owner
Hostile local planning authorities following previous sign programme
WHERE DID WE DELIVER ABOVE EXPECTATIONS ?
All premises re-branded inside deadline
Avoided branch closure and disruption to customers
Delivered project significantly under budget
Removed day-to-day headache from Abbey management
WHAT CREATIVE ELEMENTS DID WE CONTRIBUTE ?
- Functionality
- simple product was cost effective to make and install
- Failsafe mechanism
- use of multiple vendors working in overlapping regions to allow switching of resource
- Flexibility
- ability to adapt changing management priorities
- Incentives
- motivating rather than penalising suppliers
- Measurement
- real time tracking against schedule and key indicators
- Quality assurance
- field based project team to verify standards