BRIEF

Design and implement a modern and functional sign programme for the largest exhibition centre in the Middle East

CHALLENGES FACING OUR CLIENT

Achieving maximum visual impact for visiting public

Clear directional signage to key areas (visitors, exhibitors, VIPs, etc.)

Customise displayed information for international target audience

High interchangeability of information in key areas

Integration of the sign system into the architecture of the venue

HOW DO WE DELIVER ABOVE EXPECTATIONS ?

By scaling signs and installing them above height of head to maximise visual impact and legibility

By developing a sign family based on the special requirements of each target audience

By developing clear pictograms and using electronic signage where appropriate

By developing products that use materials and finishes suitable for the venue

WHAT CREATIVE ELEMENTS DID WE CONTRIBUTE ?

A carefully considered wayfinding strategy to meet the needs of all target audiences

Extensive site survey identifying preliminary sign locations prior to concept design & product development

Combining cost effective materials with high quality finishes

Integrating architectural form and materials used in the exhibition centre into the sign design