BRIEF

Manage implementation of dynamic new build and refurbishment programmes and improve adherence to brand standards

CHALLENGES FACING OUR CLIENT

Ensuring every store is visually complete

Reacting to late changes caused by site or planning conditions

Hostile local planning authorities

Tight budget constraints

HOW DO WE DELIVER ABOVE EXPECTATIONS ?

By working closely with Starbucks design management team to maximise visual competitiveness

By working closely with suppliers to ensure flexibility and responsiveness

By working closely with planning authorities and consultants to optimise roadside presence

By delivering hands-on management throughout the process

By maintaining quality through site audits

WHAT CREATIVE ELEMENTS DID WE CONTRIBUTE ?

Preliminary design review

Budget model test fit

Reviewing impact of local competitors

Introduced new sign products to maximise branding opportunities in new retail environments